Sunstar Posted August 2, 2011 Share Posted August 2, 2011 Today. To Help. Together.Limited edition for a charitable purpose. German fashion brand Hugo Boss has launched a charity campaign for its casual line Boss Orange in order to support the Unicef project “Schools for Africa”. The campaign’s slogan is “Today. To Help. Together.” and is printed on 5000 T-Shirts which are available in select Boss Stores in 10 countries. The project is supported by a Boss Orange fragrance campaign starring testimonials Sienna Miller and Orlando Bloom.TheLabelFinderBoss Orange supports AfricaEvery child has the right to education. But south of the Sahara in Africa, many families are too poor to pay for school materials for their children. The proceeds from every perfume order from Boss Orange contributes directly to the project "Schools for Africa" and in helping the children to a better future. The aim is to enable children in eleven African countries to get a good basic education. For a solid education it's a great opportunity. Get involved - commitment now smells particularly good!Manor Link to comment Share on other sites More sharing options...
Welshwoman Posted August 2, 2011 Share Posted August 2, 2011 Wonderful idea! Kudos to Boss Orange, Orlando, Ms. Miller and all those involved. Thanks, Rene, for the find. Link to comment Share on other sites More sharing options...
Kim Posted August 2, 2011 Share Posted August 2, 2011 I remember when Orlando did the photo shoot for this campaign so I am glad to see it has started. This is also perfect because Orlando is a Goodwill Ambassador for UNICEF so they definitely got the right person to do this. Thank you Rene for bringing this over and I hope they raise lots of money for a great cause. Kim Link to comment Share on other sites More sharing options...
cinemapersians Posted August 2, 2011 Share Posted August 2, 2011 Hey! I want to buy a shirt, too. *sniff* Where can I buy one? He's such an angel , how can anyone not love this guy? Thanks for the great photos and article, Rene. - Pam - Link to comment Share on other sites More sharing options...
chitosmommy Posted August 3, 2011 Share Posted August 3, 2011 What a great ad. I would love to buy one of those shirts. Thank you, Sunstar for the info. Link to comment Share on other sites More sharing options...
lauren33 Posted August 3, 2011 Share Posted August 3, 2011 There's a Boss store in the international departures lounge, where I work here at Gatwick, might have to go take a sneeky peek!Thanks Rene!Lauren xx Link to comment Share on other sites More sharing options...
CaliMom Posted August 3, 2011 Share Posted August 3, 2011 Very cool! I really love the gorgeous sunset in the photos. The Boss Orange campaign is a great tie-in with Orlando's work for UNICEF.Thank you for the news, Rene. Link to comment Share on other sites More sharing options...
Sunstar Posted August 7, 2011 Author Share Posted August 7, 2011 There are new videos on the Hugo Boss website. Click on the links to watch them: Boss Orange Supports UNICEFBoss Orange UNICEF Interview Orlando Bloom Link to comment Share on other sites More sharing options...
Welshwoman Posted August 7, 2011 Share Posted August 7, 2011 Thanks for providing, Rene. A big shout out to Boss Orange, Orlando, Ms. Miller, UNICEF. They are making a difference, one child at a time. Link to comment Share on other sites More sharing options...
Kim Posted August 7, 2011 Share Posted August 7, 2011 Those were wonderful clips and I agree with everything that Orlando and Sienna said in those videos. In Orlando's video I definitely remember his trip to Nepal and his visit with Rita and how he helped her carrying one of those baskets with the water container inside it and he almost passed out from it but for Rita was like second nature to her, my heart went out to her, her family and all the other children that are still in need. So I hope this campaign is a huge success. Thank you very much Rene for bringing over the video clips. Kim Link to comment Share on other sites More sharing options...
Charlotte Anne Posted August 7, 2011 Share Posted August 7, 2011 Thank you, Rene, for finding this beautiful picture of Orlando and providing a link to the Orange Boss/UNICEF videos. Charlie Link to comment Share on other sites More sharing options...
Serenity Posted August 8, 2011 Share Posted August 8, 2011 Very, very cool! Thanks for posting the pictures and the links, Sunstar! Link to comment Share on other sites More sharing options...
chitosmommy Posted August 13, 2011 Share Posted August 13, 2011 Thank you, Rene for the links to the videos. Link to comment Share on other sites More sharing options...
Sunstar Posted August 13, 2011 Author Share Posted August 13, 2011 I made a few screencaps today: Link to comment Share on other sites More sharing options...
Kim Posted August 14, 2011 Share Posted August 14, 2011 Those are gorgeous screencaps and the perfect thing to brighten up a rainy and humid Sunday morning. Thank you so much Rene for creating these beautiful screencaps for us. Kim Link to comment Share on other sites More sharing options...
Welshwoman Posted August 14, 2011 Share Posted August 14, 2011 Beautiful caps, Rene. Thanks so much for providing. Link to comment Share on other sites More sharing options...
Semmley Posted August 16, 2011 Share Posted August 16, 2011 Thank you for these screencaps, Rene, they are beautiful. Link to comment Share on other sites More sharing options...
CaliMom Posted August 16, 2011 Share Posted August 16, 2011 Ooh, pretty! Thanks for making these, Rene. They are lovely. Orlando is looking amazing, as always. Link to comment Share on other sites More sharing options...
Summer Day Posted August 17, 2011 Share Posted August 17, 2011 Thank you so much, Sunstar, for these beautiful screencaps. Link to comment Share on other sites More sharing options...
chitosmommy Posted August 18, 2011 Share Posted August 18, 2011 Thank you for the screencaps, Rene. Link to comment Share on other sites More sharing options...
Sunstar Posted September 3, 2011 Author Share Posted September 3, 2011 There's more information about the Schools for Africa initiative in this article from Campaign:Sienna Miller and Orlando Bloom star in Hugo Boss African schools campaignHugo Boss's fragrance brand Boss Orange has released a campaign featuring its celebrity brand ambassadors Sienna Miller and Orlando Bloom, to promote a charity tie-up with Unicef to aid the development of schools in Madagascar.In a video ad, Bloom and Miller outline the nature of the 'Today. To Help. Together' initiative between Boss Orange and Unicef and its aims.The campaign, which has been created by Steve Elston, Izzy Critchley-Salmonson and Angela Harding at Grey London, will run online, in press ads and in Hugo Boss stores. Media buying and planning is handled by MediaCom.Boss Orange has made an initial donation of $300,000 (£185,000) to the 'Schools for Africa' initiative, which aims to provide disadvantaged children with access to quality education.Boss Orange will equip pre-school classrooms with furniture and basic stationery in remote communities and aid the training of pre-school teachers.It is anticipated that approximately 60,000 pre-school children will benefit from the campaign investment.Bruno Maes, Unicef Madagascar resident representative, said: "At Unicef, we believe that a good start in life is the basis for securing the rights of children."Very often children are not given that chance – only 7% of children aged three to seven years old in Madagascar attend preschool and half of six-year-olds cannot correctly say their name or age, meaning they are not prepared for primary schooling."This support from Boss Orange will improve the chances of approximately 60,000 children to access early childhood education, and equip them for life." Link to comment Share on other sites More sharing options...
Sunstar Posted September 11, 2011 Author Share Posted September 11, 2011 Hey! I want to buy a shirt, too. *sniff* Where can I buy one? Pam, the Charity T-Shirts are now available online from Hugo Boss, UK. I can't find them on the US site but they will hopefully be available soon. Link to comment Share on other sites More sharing options...
Welshwoman Posted September 11, 2011 Share Posted September 11, 2011 Thanks for providing, Rene. Good on Boss Orange, Orlando and Ms. Miller. Link to comment Share on other sites More sharing options...
Kim Posted September 11, 2011 Share Posted September 11, 2011 That is great news about Orlando, Sienna Miller and Boss Orange wanting to help out the African Schools. Thank you very much Rene for bringing this over. Kim Link to comment Share on other sites More sharing options...
Sunstar Posted September 20, 2011 Author Share Posted September 20, 2011 Here's a bigger version of the first picture. Link to comment Share on other sites More sharing options...
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