mayfrayn Posted April 29, 2010 Share Posted April 29, 2010 New York (April 29, 2010) /PRNewswire/ — (RED) today announced the launch of The Lazarus Effect Campaign, a multi-platform campaign across TV, online and print, including an HBO documentary airing on May 24, that will help raise awareness of the transformative effect of antiretroviral medicine for those living with HIV in Africa. Launching April 29 on HBO, the awareness campaign will roll out across various TV and online networks in the coming weeks. The campaign equates the relative value of 40 cents by comparing trivial items worth 40 cents e.g. a stick of gum, a smear of lipstick — to the value of one day's worth of life transforming antiretroviral medication. The campaign, directed by renowned photographer Brigitte Lacombe, features Bono, Penelope Cruz, Javier Bardem, Julianne Moore, Naomi Watts, Claire Danes, Alek Wek, Iman, John Turturro, Toni Collette, Hugh Jackman, Orlando Bloom, Lucy Liu, Gabourey Sidibe, Kerry Washington, Bryan Cranston, LeAnn Rimes, Jane Lynch, Michelle Rodriguez, Gwen Stefani, Hayden Christensen, Julia Louis-Dreyfus, Don Cheadle, Ludacris, Common, Benicio Del Toro, Dakota Fanning, Christy Turlington and the Jonas Brothers. "At the heart of this campaign, is a message of progress and the results of smart targeted aid," says Susan Smith Ellis, CEO, (RED). "We felt it was important to show that people's lives are being transformed every day by medication funded by organizations such as the Global Fund and PEPFAR. This story needs to be told so that people understand that the money is working, there is real progress and that we need to continue making this treatment accessible to those who need it." read the entire article and see the video with Orlando and mnay others at this link: http://multivu.prnewswire.com/mnr/red/43843/ Link to comment Share on other sites More sharing options...
Jules Posted April 29, 2010 Share Posted April 29, 2010 Thanks. Nice to see Orlando involved! Here's the actual video: Link to comment Share on other sites More sharing options...
Goldi Posted April 29, 2010 Share Posted April 29, 2010 Thank you, Elena and Jules. Well done, Orlando. Sweet boy! brigitte Link to comment Share on other sites More sharing options...
Kim Posted April 29, 2010 Share Posted April 29, 2010 That really makes you stop and think. A very powerful and compelling message about a very important issue and I hope it works. I am very proud of Orlando for taking part in this campaign but I am not surprised. Thank you very much Elena and Jules for the article and the video. Kim Link to comment Share on other sites More sharing options...
Welshwoman Posted April 29, 2010 Share Posted April 29, 2010 Thanks, May and Jules. Good on Orlando for his involvement. Barbara Link to comment Share on other sites More sharing options...
Semmley Posted April 29, 2010 Share Posted April 29, 2010 Yes! a powerful message well presented. Congratulations to those who launched the awareness campaign, I hope it is hugely successful. I am not surprised to see Orlando involved, and that he spent his 40 cents on a dog. Cute! Thank you Elena and Jules for posting this news. Link to comment Share on other sites More sharing options...
aliza Posted April 30, 2010 Share Posted April 30, 2010 If there is good work to be done, Orlando is there. Great campaign. Thanks for bringing it over Jules and May. Aliza Link to comment Share on other sites More sharing options...
cinemapersians Posted April 30, 2010 Share Posted April 30, 2010 Thanks for the article and the link, may. Thanks for the video, Jules. :high5: Anytime Orlando is involved with a worthy charity I'm delighted, but not a bit surprised. His humanity makes us all truly humble. - Pam - Link to comment Share on other sites More sharing options...
Serenity Posted April 30, 2010 Share Posted April 30, 2010 HBO special? Sometimes, I love my DirecTV. Thanks for bringing this to us May and Jules! Orlando never ceases to amaze me. I swear the man's got a heart the size of Texas. Makes me proud. Serenity Link to comment Share on other sites More sharing options...
Jan Posted April 30, 2010 Share Posted April 30, 2010 Thanks, Elena. I was able to download from the website. Download (mpg, 20Mb) And a couple of caps for good measure: Link to comment Share on other sites More sharing options...
chitosmommy Posted April 30, 2010 Share Posted April 30, 2010 Thanks for the news and video, Mayfrayn and Jules. I like that he got the balloon dog, very cute. It always makes me happy to hear and see him involved with helping others. Jan thanks for the bigger screen caps. Orlando makes holding a balloon dog very sexy. Link to comment Share on other sites More sharing options...
Wickey Posted April 30, 2010 Share Posted April 30, 2010 Awwwwww, such a good boy. He does us proud every day. Keep up the good work, Orlando Thanks, Jules, Jan and May. Link to comment Share on other sites More sharing options...
Elvira Posted April 30, 2010 Share Posted April 30, 2010 God bless these people. Thanks for opening my eyes. Link to comment Share on other sites More sharing options...
Kim Posted April 30, 2010 Share Posted April 30, 2010 Orlando makes holding a balloon dog very sexy. Oh I agree with you Chitos! Thank you Jan for the laugh screencaps and the video downloads. Kim Link to comment Share on other sites More sharing options...
Jules Posted April 30, 2010 Share Posted April 30, 2010 Images from Just Jared, same as Jan's screencaps, just a wee bit clearer. Link to comment Share on other sites More sharing options...
Welshwoman Posted April 30, 2010 Share Posted April 30, 2010 Thanks, Jan, for the caps and vids -- you, too, Jules, for the JustJared caps. Link to comment Share on other sites More sharing options...
chitosmommy Posted April 30, 2010 Share Posted April 30, 2010 I feel like telling him I'll take one in every color. Thank you Jules for the clearer caps. Thank you very much! Link to comment Share on other sites More sharing options...
Jan Posted May 1, 2010 Share Posted May 1, 2010 Thanks, Jules. So let's try again. A much better version grabbed from YouTube - one each for the US and the UK! Not a lot of differences, but a little. US: UK: And better downloads: US :: UK Caps (there's only 2 to be had!), without Jared's nasty watermark. Jeez, I love seeing Orlando + the balloon doggie, but I hope this is the end of this one. Link to comment Share on other sites More sharing options...
Goldi Posted May 1, 2010 Share Posted May 1, 2010 More and better! Thank you, ladies. brigitte Link to comment Share on other sites More sharing options...
Kim Posted May 1, 2010 Share Posted May 1, 2010 I can't stand those JustJared watermarks so I knew if I waited long enough there would be better versions of them. Thank you so much Jan for bringing over the better versions of the pictures and for the video clips, you definitely take good care of us. Kim Link to comment Share on other sites More sharing options...
aliza Posted May 1, 2010 Share Posted May 1, 2010 Brilliant! Thanks again. Aliza Link to comment Share on other sites More sharing options...
CaliMom Posted May 1, 2010 Share Posted May 1, 2010 Thank you, Jules and Jan. I've had some Project (RED) items for a while now, and I'm glad to see Orlando supporting this new campaign. And on a shallow note, Orlando's rockabilly hair makes me giggle. Not that I'm complaining, though. Link to comment Share on other sites More sharing options...
sagebutterspanky Posted May 2, 2010 Share Posted May 2, 2010 Ah, that swoon-a rific-profile always makes me erm, smile, that's right, smile. Indeed. Link to comment Share on other sites More sharing options...
desertflorece Posted May 2, 2010 Share Posted May 2, 2010 Ah, that swoon-a rific-profile always makes me erm, smile, that's right, smile. Indeed. Ah, Spanky, smiling indeed! But I do have to agree that The Pretty's profile is "swoon-a-rific"! Link to comment Share on other sites More sharing options...
Charlotte Anne Posted May 2, 2010 Share Posted May 2, 2010 Hmmm, I am not able to download either the US or the UK video. Hope this is just a little glitch! Meanwhile, I am enjoying the pics. Thank you Jan. Charlie Link to comment Share on other sites More sharing options...
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