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HeySailor

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My apologies to MI for use of the "L" word. I'm just the messenger. Wallpapers, ringtones and trailers, oh my.

Twentieth Century Fox and Loews Theatres Team to Make Movie-Promo History, Offering Free Content from Fox’s Summer Blockbusters via In-Theatre Bluetooth Technology

Fox and Loews Partner with WideRay to Extend the Moviegoing Experience, Bringing Fast, Free and Simple Mobile Phone Content to Film Fans This Summer

Moviegoers can download ringtones, wallpapers, and trailers from this summer’s hottest Fox movies for free in the first-of-its-kind offering

LOS ANGELES - July 20, 2005 - This summer, Twentieth Century Fox and Loews Theatres will make movie-promotion history, offering for the first time ever, free content from Fox’s summer blockbusters, in select Loews theatres, via Bluetooth technology.  Fox and Loews will work with WideRay Corp., the leading provider of on-location content distribution platforms, to provide the technology that will power the fast, free and simple in-theatre download stations and back-end content management system.

Moviegoers will be able to download movie trailers, ringtones, wallpapers, and more from Fox’s blockbuster summer movies, directly to their mobile devices via Bluetooth in select Loews Theatres.  Fox and Loews will work with WideRay Corp., the leading provider of on-location content distribution platforms, to provide the technology that will power the in-theatre download stations and back-end content management system.

Moviegoers will be able to download movie trailers, wallpapers, ringtones and movie schedules at the Loews Lincoln Square in New York, the Loews Universal Citywalk in Los Angeles and the Loews Metreon in San Francisco, from May 27 through August 15. The Fox films featured during this pilot run include “Mr. and Mrs. Smith,” starring Brad Pitt and Angelina Jolie; “Fantastic Four,” based on the beloved Marvel Comics; and “Kingdom of Heaven,” starring Orlando Bloom. 

“Twentieth Century Fox continues to push for new and innovative channels to reach our movie-goers, to give them ways to interact with our movies before and after they enjoy the films on the big screen,” said Pamela Levine, the studio’s co-president of marketing.

To get the free movie content, moviegoers simply need to walk by one of the Fox film standees with a Bluetooth mobile phone or device.  If their Bluetooth connectivity is turned on, moviegoers will be notified automatically of the opportunity to receive the content from Fox and Loews.  Downloading content is extremely fast - it takes less than 30 seconds to download a full-length movie trailer - and there is no extra fee from the phone’s service carrier.  The stations work with a wide range of mobile devices from all major handset manufacturers. 

Press Release

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